September 26, 2018
Dunkin’ Donuts has officially changed its name to simply Dunkin’.
The new branding was unveiled at its Global Franchisee Convention that recognizes its new name and focus on serving great coffee fast, while still embrace Dunkin’s legacy by keeping its signature pink and orange colors and iconic font. The change will take effect on January 1, 2019.
The new Dunkin’ logo will be featured on exterior and interior signage on all new and remodeled stores in the U.S. and, eventually, internationally. Revised branding will appear on all packaging, as well as the company’s advertising, website and social channels.
Despite dropping the “donuts” from its name, its signature treat will remain a significant focus for the brand.
“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers,” Dunkin’ Brands’ CEO and Dunkin’ U.S. President David Hoffmann said in a press release. “From our next-generation restaurants to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience. We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come.”
By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’, both in and outside our stores,” said Tony Weisman, chief marketing officer, Dunkin’ U.S. “We are bringing the iconic name Dunkin’ to the forefront in a bold way that brings to life how we refill optimism with each cup and bring fun, joy and delight to our customers each and every day.”