October 18, 2018
The new store design has been carefully planned to provide shoppers with design and decor inspiration. The improved store layout groups trends and style stories like Harvest and Cozy Shop up front, enabling guests to easily find the latest, on-trend home accents and gifts.
Kirkland’s has also introduced large, styled vignettes to illustrate design combinations and spark inspiration in-store. Guests can try their hand at design with the new Creation Station at the center of the store. The space provides a blank canvas where shoppers can bring items from around the store to see how they work together before deciding to buy.
In addition to the new shopping experience, the store’s overall interior look is completely refreshed, with an open ceiling, exposed white brick and concrete-finish flooring. Updated white oak fixtures featuring metal accents display merchandise throughout the store.
“From the finishes to the floor plan, we made every decision for this redesign with the goal of creating the very best in-store experience for our Kirkland’s shoppers,” says acting CEO Mike Cairnes. “The Brentwood location is in our backyard and often serves as our test lab, so we’re using this store as a prototype, gathering feedback from our local shoppers to redefine the future of the Kirkland’s retail experience nationwide.”
Based in Brentwood, Tenn., and founded in 1966 by Carl Kirkland, Kirkland’s is a leading retailer of home décor accents and gifts, with more than 400 stores in 37 states. For more information, visit www.kirklands.com.
*Photo is from dhbusinessledger.com