Huckberry Latest Online Retailer To Try Out Brick-and-Mortar Retail


October 16, 2018


The San Francisco-based men’s retailer will open its first-ever retail store next month in the West Village neighborhood of New York City. Located at 383 Bleecker Street, the shop will be open from November through January and will feature seven actionable adventures along with gear and gifts.


“Our vision is to build the most inspiring men’s retailer in the world through exclusive gear, original storytelling, and immersive experiences,” said Richard Greiner, Huckberry co-founder. “We’ve always believed that our customers don’t just buy products; they buy products that inspire new adventures and experiences. It’s been fun to bring that vision to life and experiment with our first true brick and mortar store experience — as Albert Einstein once said, ‘play is the highest form of research.’”


Drawing on the experiences of Huckberry employees and ambassadors, the store will highlight seven unique adventure itineraries as near as a West Village Drinking Tour with Jack Kerouac, and as far as 72 Hours In Iceland. Each adventure will feature a free actionable itinerary that customers can take away from the store, insider perks at select stops, and an edited selection of the season’s best men’s apparel and footwear, gear and gifts for sale — most of which are exclusive to Huckberry.