Dunkin’ Continues to Modernize Pays Off

October 26, 2018

 

Dunkin’ is investing $100 million in its U.S. business as it looks to renovate its stores nationwide, with more than half the spending directed towards upgrades to restaurant equipment. Restaurants are also adding drive-thru lanes for mobile orders and new design elements. So far, the plan is paying off and moving ahead faster than expected, the company said. (The brand is also changing its name to simply “Dunkin” in January.)

 

“We’re very inclusive with our franchisees when working through this process,” Scott Murphy, chief operating officer at Dunkin’, added. “So when we started this about a year and a half ago, to come up with the Next Gen image, we didn’t do it in a vacuum. We did it with them, and that’s an important piece of how we do everything, whether it’s relaunching espresso, launching a new [limited-time offer] or putting together a value platform.”

 

Murphy said the company works with a group of franchisees every month to get feedback on existing projects and develop new ones.

 

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